“You’ve got mail.”
Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web.
Although times have changed and AOL no longer sends CD’s in the mail, we can still thank them for introducing us to email and our addiction to it.
These days, we’ve replaced that message with Tweets, likes, and status updates, but that doesn’t mean that our affinity for email is any less. In fact, because of the noise that is social media, one could argue that the inbox has become our virtual dojo, our place of solitude amongst the chaos.
Powerful Marketing Channel:
There is a quote, your email marketing campaigns should be part of a holistic “approach to educate your contacts. Companies often list email as one of their most powerful marketing channels. To this day, the size of your email list is a demonstration of your reach and thought leadership. However, your email marketing campaigns should be part of a holistic approach to educate your contacts about your company. Your marketing emails need to be complimented by other efforts, such as search engine optimization, content creation, social media engagement and behaviour-based nurturing. So when reading this e-book on email marketing, keep the big picture in mind.
Different types of email formats have different goals and “advantages.”
- Email newsletter
- Dedicated Mail
- Lead Nurturing
- Sponsorship emails
- Transactional emails
Mad Mimi E-mail Marketing App:
Mad Mimi is an email marketing application that makes it simple and enjoyable to create beautiful HTML email newsletters. It’s an easy-to-use platform helps you create, send, and track your email campaigns, all from within the same intuitive interface.
Analysis on E-Mail Marketing:
Email opens on mobile devices increased by 34% from April 2016 through September 2016 as compared to the previous six-month period. Mobile email usage is at its lowest on Monday, desktop email usage is at its lowest on Sunday, and webmail email usage is at its lowest on Wednesday. “Finance” and “shopping” show above average webmail views as compared to other industries, at 49% and 48%, respectively. The industry’s leading the way in mobile email views are, not surprisingly, “social networking” (27%), “publishing” (26%), and “entertainment” (27%).
Most brands and enterprises choose SMS as a must-have when planning their mobile marketing strategy. However, success of SMS marketing and high percentage of Return on Investment (ROI) is not guaranteed. In fact, several key factors exist that businesses must take into account in order for SMS marketing to be successful.Short Message Service became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages are read within four minutes, making them highly convertible.
- Increase Brand Awareness through consumer interaction with your brand
- Increase Customer Loyalty through contests, questionnaires, promotions and discounts
- Increase Sales and Customer Acquisition through discounts, special offers and contests
- Increase Customer Retention and Customer Reactivation. Reach, Engage and Re-engage your target markets through global mobile interaction
- Acquire Valuable Marketing Information through customer response measurements
- Mobile Identity Verification
Special Offers in the platform of SMS Marketing
- Trivia Quizzes
- Marketing Surveys
- One Time Pins
Since its establishment in 1999, MobiWeb is providing global SMS Messaging for Business to Business (B2B), Business to Consumers (B2C) and Consumers to Consumers (C2C) mobile interaction.
At the end…
Through Next Mile Digital, we have made simple little guide to email marketing and SMS marketing. It’s by no means all you’ll ever need to know but it’s certainly everything you need to send emails successfully and responsibly, while, at the same time, enjoying yourself.