Let’s begin with the touch of Creative brief:
Creative briefs aren’t unique to the online world. They’ve been used for years in offline marketing because they’re a great way to focus a creative team and increase the chances of creating a first draft that meets business goals. That said, it’s surprising to me they aren’t yet standard operating procedure for online marketing. Online product managers and others will benefit from writing creative briefs for every campaign. There are some down-and-dirty shortcuts you can use whether you’re writing a brief for one of your products or one of your client’s.
In a nutshell, a creative brief should be a summary of all that’s important about the product from a strategic and competitive perspective. Reading it should immerse the creative team in that knowledge and provide everything they need to begin work.
Email marketing pre-dates banner advertising, PPC, SEO, SEM, social media — basically every other form of Internet marketing. Email is a private experience. Unlike social media where comments are public email provides a safety zone for both B2B and B2C customers. What does that mean?
Original Email Marketing – Creativity Included
Your company’s success depends on targeting the right prospects with the right message. Next Mile Digital can help on both counts with direct mail and email lists that pinpoint your target audience. However, we go beyond simply providing you with mailing lists and email addresses. We are committed to your company’s ongoing success in today’s competitive online marketplace. To that end, we deliver a comprehensive range of email and direct mail design and creation services that puts real power behind your direct marketing campaign. We then help you to deploy your company’s marketing strategy to reach your target audience more effectively.
A comprehensive approach to email marketing creative:
Email is a private experience. Unlike social media where comments are public email provides a safety zone for both B2B and B2C customers. What does that mean? You can receive an email, and take no action. Alternatively, a personalized email may be the tipping point that determines that you will make a purchase
Creativity starts at the beginning to help you create the most effective email marketing content for your company’s industry niche. It integrates cutting-edge techniques that allow you to make a real impact on your intended audience by combining the following elements:
- Maximum visual appeal for your email content
- Attention-grabbing headlines
- Graphics that provide added interest
- Persuasive and informative content that delivers value for the consumer
To this end, Creativity integrates a number of advanced services that ensure quality and improve the reception of your marketing emails in the consumer community. It includes:
- Innovative copywriting strategies that build interest and increase buzz for your products
- Concise, well-constructed headlines that maximize readership
- Integrated graphic design that optimizes the flow of your email
- Trendsetting, informative content and promotional material to enhance your campaign
- Creative approaches that attract interest and boost visibility and deliverability throughout the online world
Advanced new tools for your email marketing campaign:
The approach to email marketing goes beyond content creation and advertising methods. It too has products that can further boost the effectiveness of your email campaigns. Our advanced email appending service, for instance, matches offline addresses to the email addresses in our comprehensive range of databases. This added service connects you via all marketing channels to your prospective customers and helps you avoid missed opportunities with any direct marketing effort. By combining the known addresses in email and physical locations, you can create a more efficient and effective marketing campaign at a lower cost than ever before.
Putting it all together
Next Mile Digital’s unique approach to direct marketing allows your company to enjoy added flexibility in its ongoing promotional strategies. We can help you optimize your marketing efforts to create a low-cost, high-result strategy that reaches your target audience with creative and innovative new techniques. Our entire team of experts can offer insights into the current state of the marketplace and deliver excellence from start to finish.