A logo is what gives people the first impression of a company and reflects what they’re all about.
Logo design is everywhere. It is the key element for any company’s corporate identity. It is important that as a company they ensure that the logo that is representing them is effectively designed so that people can easily identify and relate the logo to the company. If a logo is poorly designed, it can have a negative effect on the company it is speaking for. Bad logo design is one of the main causes of new business’ failing every year because of the ineffective marketing it presents.
The easier and more recognisable the logo becomes, the more familiar the logo becomes which aids building trust in a brand. An effectively designed logo is timeless. This means its design will last years without needing redesigning. This principle should always be kept at the back of the designers mind when designing the logo. The best way to design a timeless logo is to avoid the latest trends because they become out dated very quickly and if the logo follows a trend that outdates itself, it will be left obsolete and will require a redesign. And finally the logo must be versatile. This goes hand in hand with simplicity, as it allows the logo to be used across a wide range of applications and mediums. This includes things like business cards, advertisements and large scale mediums such as billboards.
One of the most widely recognised logos in the world is the WWF logo. WWF or the World Wildlife Fund is the world’s leading independent conservation body. They specialise in sustainability and preserving the natural world from threats that are presented as a result of our greed, selfishness and lack of care. The WWF panda logo was designed by Sir Peter Scott, who also founded the company, in 1961. The logo, as can be seen on the right, is a panda bear; one of the most endangered species on Earth and also among one of the most caring.
3 different kinds of Logos:
Iconic logos (also called symbolic logos) are simply shapes or icons that are easily recognizable and represent a company or idea. An iconic logo either literally or abstractly represents your product, or the idea your product represents. Because an icon alone doesn’t include any text to clarify its meaning, if a consumer isn’t familiar with the logo, they may not associate it with the product it represents. Let’s take a look at some examples. The Nike swoosh is among the most recognizable abstract iconic logos in the world. It represents a wing and speed, but it isn’t either of those things. Today when we see the Nike swoosh, we think of shoes, athletic equipment, competition, and athletes like Michael Jordan and Tiger Woods.
Typographic logos are also known as logotypes or word marks. These logos are uniquely styled type or font treatments of the product or company name. Because there are thousands of fonts, there are literally thousands of options available when it comes to creating a typographic logo. When it comes to typographic logos, choosing the font makes all the difference. Take a look at these examples: Disney’s word mark uses a font based on Walt Disney’s handwriting. It is whimsical, fun, and creative, which are the ideas the Disney brand represents to its customers. FedEx is a great example of a typographic logo that uses color to separate the two word parts (representing Federal Express, the company’s original name)
This is the most common type of logo we see. It combines a unique icon with a type treatment of the product or company name, hence the name combination mark. Combination logos have the advantages of both icon and word marks. They include a symbol that can represent the ideas your product represents. And they include your product name in an appropriate font so customers easily remember who you are. Again, let’s look at some examples. McDonald’s is a great example of this. Their mark is the easily recognized Golden Arches, but they also include their name in the logo, either in red, or in white when printed against a red background, making the whole logo so easily recognizable you know it in an instant.
Next Mile Digital specialize in logo designs and website designs:
We’re an online design agency that specializes in logo design, website design, and business branding. Our entire mission is to make your business look great. That means giving you custom design that’s affordable, fast, and hassle-free.We customize all you want with fonts, colours, symbols and neatly categorized designs according to industry and alphabets.