Getting people to visit your website is absolutely essential to the success of any online business.Pay–per-Clicks or “PPC’s” are a method of advertising in which you pay for visitors on a cost per click basis. That is, you only pay when a Web searcher actually clicks on a link back to your site. SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.
Get into SEM/PPC:
The market of search engine marketing is on the increase just as awareness of the existence of such an area. More and more people, from journalists and bloggers writing about the marketing to people from the trade, confuse or usethe basic terms of SEM, SEO and PPC interchangeably. At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of Search Marketing used to encompass both Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Below are some of the most common terms also used to refer to SEM activities:
- Paid search ads
- Paid search advertising
- PPC (pay-per-click)
Search Engine Marketing – Overview:
It means everything which is connected with Web Marketing in search engines. SEM is a word that includes lots of terms, names of services and products.In the book entitled Internet Marketing in Search Engines, defined SEM by showing what it is mainly designed for.Existence of a website would be pointless if likelihood of finding a potential user (potential customer) had been slight. Web marketing in search engines (SEM) is used to improve user’s connection to a website by increasing its visibility in search engines.
It is a model of charging for advertising on search engines and websites. Since the method became popularized by search engines, it caught on to define paid advertisement by PPC in search engines that is paid listing.In paid listings, costs of advertisement are calculated in the model of PPC. At this point we may assume that the abbreviation of PPC describes all the area of paid advertisement in search engines.Pay-per-Click or Search Engine Marketing is act of using paid advertising methods to generate traffic. This includes advertising channels like Google Ad-words, Facebook Ads, Microsoft Ad-Centre, Yahoo advertising and many more.
Value of Search to involve in Business:
Broadly, SEM is defined as a form of Internet marketing whereby firms and organizations attempt to obtain high visibility on SERPs via paid or non-paid methods. There are two major forms of SEM:
(1) Search engine optimisation (SEO)
(2) Paid search marketing or Pay-per-Click. (PPC)
SEO is used to reach the highest ranking in terms of a company or its product in the natural or organic listings regarding a particular combination of keywords which searchers type. Pay-per-Click means that firms pay search engine such as Google and Yahoo to be placed in the sponsored section (in case of Google, called sponsored link) of search result pages about keywords consumers enter. Search Engine Optimization (SEO) is predicted to increase as implementing SEO is generally cheaper than Pay-per-Click (PPC).
Analysis of SEM and PPC:
In this part, two kinds of options regarding SEM, SEO and Pay-per Click will be addressed as an option. Search Engine Marketing Professional Organisation (SEMPO) conducted a survey on SEM use to advertisers. According to respondents, three main purposes of using SEM is:
(1) to sell products, services or content directly online (approximately 58%),
(2) to raise brand awareness of their products or services (about 63%)
(3) to drive traffic to their websites (nearly 43%).
From the results of this survey, several criteria in terms of a choice between SEO and Pay can be selected.
It is ourNext Mile Digital Company utilises search engine marketing since consumers increasingly depends on the Internet to search for product or service information. Although there are several sorts of search engine marketing methods, firms with small budgets may have difficult to employ all methods.Though search engine marketing and Pay-per-Click will have a positive impact on most firms, it will be suggested that a small tourism company utilizes search engine marketing due to its higher Return on Investment (ROI), preference, click rate, traffic rate, and result relevance.