S earch engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their websites by making them user- friendly, faster and easier to navigate. SEO can also be considered as a framework since the whole process has a number of rules or guidelines, a number of stages and a set of controls.
There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes, SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.
Why do I need SEO
The majority of web traffic is driven by the major commercial search engines. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.
Words that typed into the search box carry extraordinary value. Targeted traffic to a website can provide publicity, revenue and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Even though search engines are smart, they still need assistance. Usually major engines are always working to improve their technology to crawl the web more deeply and return better results. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. So, SEO in addition to making content available to search engines it also helps boost rankings so that content will be placed where searchers will more readily find it.
Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp your target market, we could more effectively reach and keep those users.
When visitors type a query into a search box and land on your site, will they be satisfied with what they find? This is the primary question that search engines try to answer billions of times each day. The search engines’ primary responsibility is to serve relevant results to their users. So ask yourself what your target customers are looking for and make sure your site delivers it to them. It all starts with words typed into a small box.
Think of a sitemap as a list of files that give hints to the search engines on how they get to be informed into your website. It help search engines find and classify content on your site that they may not have found on their own. Sitemaps also come in a variety of formats and can highlight many different types of content, including video, images, news, and mobile.
Extensible Mark-up Language (recommended format)
This is the most widely accepted format for sitemaps. It is extremely easy for search engines to parse and can be produced by a plethora of sitemap generators. Additionally, it allows for the most granular control of page parameters. Relatively large file sizes, since XML requires an open tag and a close tag around each element, file sizes can get very large.
HOW DO WE DEAL
Next mile digital fully equipped with creative and dedicated staffs shall make sure that your content, brand speaks for itself through our various criteria’s of Digital marketing.