Website maintenance is important to any business, regardless of size. Your website is a worldwide window into your business and it can have a big impact on how the value of your product or service is perceived. A well-maintained website is critical for real-time service industries. All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public. Website maintenance is also required to maintain the value of the website over time.
How to do Website Maintenance?
A well-maintained website attracts new customers and maintains the interest levels of existing customers. Your website should be customer centred and kept relevant by routinely refreshing the content and ensuring that customer contact points are in good working order. Routinely check that contact forms work, address and phone number listings are updated and products, services and price lists are current and correct.
Website maintenance is critical to search-engine rankings. Websites with old content rank lower in search engine listings. Some search engines, including Google, check your page’s “if-modified-since” HTTP header to determine whether it is worth crawling. Failing to make frequent modifications could cause you to be pushed below active competitors in the listings and cost your business over time.
Your website is a public reflection of your corporate image. A poorly maintained website with lots of errors, broken links, dead pages and outdated information projects a sloppy corporate image and can cause business to decline over time. Routinely examine the look and feel of your website and update it to match your corporate image. Check and fix broken links, poor grammar and spelling mistakes as quickly as possible — preferably before a customer brings them to your attention.
Your website-maintenance activities need to cover some business-critical key areas. These include copy production, quality control, publishing, feedback monitoring, performance monitoring, infrastructure maintenance, routine maintenance, change control and risk control. For risk management, you need to have a business-continuity plan in place for your website and ensure that your hosting service provider has a backup and maintenance plan that is in line with your own business service levels, especially if you have a real-time or mission-critical website.
Keeping Your Digital Storefront Fresh
Your website may be the only place your audience interacts with you, or it may be the place where they go to keep informed. Regardless, it is important to keep your digital storefront up-to-date with the latest news, products, or services.
Security, Compatibility, and Functionality Updates
At any time, your audience might be looking at your website 1 of 9 or more different browsers. Each of these browsers operates independently from each other going through their regular updates and maintenance schedule. Sometimes their updates break your website. We help mitigate the issue ensuring your website is kept up-to-date with the latest browser security, theme, or even API or plugin updates.
Each of our monthly plans includes time for website updates. Our updates include the creation of new pages or simple text edits. Some common website updates include:
- Text additions or deletions
- Photos Additions, deletions, or editing
- Navigate & user-experience changes
- File downloads additions or deletions
- Videos insertions or deletions
- Links updates, fixes, and broken link reports
- Form creation, updating, connecting and integrations
Why choose Next Mile Digital?
Website maintenance can be used for simple website updates such as changing text or images on a web page, right up to more comprehensive website maintenance such as new pages or new functionality for your website.We can also help with website maintenance services, such as photo galleries, calculators and more. Our competitive website maintenance pricing includes generous discounts for large monthly work volumes.We deliver your project on time, on budget and with exceptional customer service. No project is too small and there’s no such thing as a silly question. Our core values demonstrate who we are and how we work.Read what our clients say about our website maintenance and support services. If you’d like to discuss your requirements in more detail, please don’t hesitate to contact us.